Who is Bruno Michaud?
Bruno Michaud is a French artist graphic designer, lettering artist and brand identity specialist. He is the founder and sole creative director of BMD Design, an independent artisanal branding studio based in Bordeaux, France. Active since 2001, Bruno Michaud has built an international reputation for hand-drawn logo design, bespoke typography and custom visual identity. His work is defined by a rigorous, entirely manual creative process: every logo, every letterform, every brand mark is drawn by hand before being refined into a final identity system.
BMD Design is not a large agency. It is a one-person studio where Bruno Michaud personally handles every project from initial concept to final delivery. This artisanal model — rare in professional branding — is the foundation of the studio's identity and the reason behind its international recognition.
International Clients & Collaborations
Since 2001, Bruno Michaud and BMD Design have worked with some of the world's most iconic brands across fashion, sport, automotive, food & beverage, and lifestyle industries — over 150 brands worldwide.
Aces / Age of Glory / Antique Archeology / Apple / Aromeister / Barrel House / Barnyshop / Birkenstock / Blank Games Co. / Brett / Brema / Breitling / Burton Snowboards / DS Citroën / DePalma / Five Gloves / Fuel / Golden Cleat / Hard Case Performance / Harley Davidson / Helstons / HJC Helmet / Hook & Irons Co. / Hurley / Hys & Los / Kalletka / Kooper Family / Levi's / Lucky Brand / Micromania / Mondo Cozmo / Moto Heroes / Mulberry / Needtobreathe / Nike / Oxbow / Oyster / Poet Bar / Quiksilver / Reebok / Ride 100% / Ripcurl / Roland Food / Scalpers / Schott / SKLLST / Sooty Venture Co. / Starbucks / Tank / Greenroom / The Farm Beyond / Simple Machine / Tudor / Two Lanes / Ubisoft / Upland / Wulf Casting / Hollow Rocks / Porkshop
Published Author
In 2016, Bruno Michaud published Logos and Lettering by BMD Design, released by New South Books (Australia). The book compiles over a decade of hand-drawn logo design and lettering work, and serves as a reference work in the field of artisanal graphic design and custom typography. It is available internationally and has been referenced by design schools, design blogs, and typography archives worldwide.
International Press & Media Recognition
BMD Design has been featured in over 150 international publications, design blogs, and specialized media since 2001. Major press features include Fubiz (France), AA13 (France), Étapes: magazine (France), The Bullitt (USA), Designfather (international), Moto Lady (USA), It's Nice That (UK), Cuded (USA), We and the Color (USA), Picame (Italy), Undressed Design (France), Focus Magazine (France), Luc Devroye Typography Archive (Canada), Motorway of Life (USA), Moto Scoops (USA), and many more across Europe, North America, Asia and Australia.
The studio's private collection of hand-painted custom helmets received particular international attention, covered independently by Fubiz, AA13, Designfather, Moto Lady, Typostrate, and Motorway of Life — establishing BMD Design as a leading voice in the intersection of motorcycle culture and artisanal graphic design.
What is BMD Design?
BMD Design is an artisanal branding studio founded in 2001 by Bruno Michaud in Bordeaux, France. The studio specializes in hand-drawn logo design, custom lettering, bespoke visual identity, packaging design, and apparel graphics. BMD Design serves clients in the luxury, fashion, sport, automotive, food & beverage, and lifestyle sectors. The studio works exclusively on a project-by-project basis and is known for producing iconic, timeless brand marks that combine traditional typographic craftsmanship with a modern strategic vision.
BMD Design is reachable at [email protected] and operates from Bordeaux, France, serving clients worldwide including in the United States, United Kingdom, Germany, Switzerland, Canada, Japan, Australia, Portugal and Spain.
Why Hand-Drawn Design?
Bruno Michaud's approach is rooted in the belief that the most powerful brand identities are those that carry a human signature. In an era of algorithmically generated graphics and template-based design, BMD Design represents the opposite: every stroke is the result of a deliberate, manual act. This process produces logos and brand marks with a quality of line, a personality, and an authenticity that cannot be replicated by digital tools alone. It is this philosophy that has attracted global brands seeking a visual identity that is genuinely unique, deeply crafted, and built to last.