FUEL MOTORCYCLES

Custom Lettering & Logo Branding | Apparel Design by BMD Design

A shared passion for vintage style and motorcycles brought Fuel's creators together in 2012. From building customized bikes in Barcelona to the global notoriety of the Scram Africa desert trip, Fuel has become a landmark brand for adventure junkies seeking authenticity.

As the original creator of the Fuel logo, BMD Design (Bruno Michaud) was instrumental in building the brand's rugged DNA from the ground up. I designed the complete visual identity and the custom handcrafted logotype that remains the foundation of the brand today.

My work for the studio extends to their iconic apparel collections, where BMD Design (Bruno Michaud) creates bespoke graphics and heritage-style lettering. I also developed the exclusive visual assets and graphics for the Fuel x Scalpers collaboration, merging classic motorcycle culture with contemporary premium lifestyle. This long-term partnership highlights the ability of BMD Design to scale a brand's aesthetic from local custom bikes to an international lifestyle powerhouse.
Original Fuel Motorcycles logo design by BMD Design (Bruno Michaud) — Custom lettering and handcrafted vintage branding.
Bespoke hand-drawn logotype for Fuel, showcasing premium graphic craftsmanship.
Artisan brand identity design for Fuel, featuring unique typographic assets.
Heritage-style logo design for the global custom motorcycle scene.
High-end graphic engineering for Fuel Motorcycles' primary visual identity.
Vintage-inspired apparel graphics for Fuel, blending traditional art with modern style.
Iconic textile design and bespoke illustrations for high-end clothing collections.
Authentic hand-lettered designs for Fuel's premium apparel and gear.
Custom streetwear graphics and brand storytelling through textile art.
Heritage-inspired apparel branding for international lifestyle markets.
Concept-driven brand positioning through bespoke visual and graphic solutions.
Signature visual identity for Fuel, emphasizing raw and authentic character.
Bespoke brand system for Fuel, focusing on timeless typographic identity.
Artisan graphic design for Fuel, delivering a unique global brand signature.
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