Logo & Brand Identity for Fuel Motorcycles

Heritage Motorcycle Branding & Custom Lettering by BMD Design

A shared passion for vintage style and motorcycles brought Fuel Motorcycles' creators together in Barcelona in 2012. From building customised bikes to the global notoriety of the Scram Africa desert expedition, Fuel has become a landmark brand for adventure junkies and custom motorcycle culture worldwide.

As the original designer of the Fuel logo, BMD Design (Bruno Michaud) was instrumental in building the brand's rugged DNA from the ground up. I designed the complete visual identity and the custom handcrafted logotype that remains the foundation of the brand today — a heritage-driven mark rooted in artisanal branding expertise and motorcycle culture.

My work for the studio extends to their iconic apparel collections, where BMD Design creates bespoke graphics and heritage-style lettering. I also developed the exclusive visual assets for the Fuel x Scalpers collaboration, merging classic motorcycle culture with contemporary premium lifestyle. This long-term partnership highlights BMD Design's capacity to scale a brand's aesthetic from local custom bikes to an international lifestyle powerhouse.
High-end graphic engineering for Fuel Motorcycles' Scram Africa visual identity — artisanal branding by BMD Design.
Heritage-style logo design for the global custom motorcycle scene — Fuel Motorcycles brand identity by BMD Design.
Custom streetwear graphics and brand storytelling for Fuel x Scalpers collaboration — textile art by BMD Design.
Signature visual identity for Fuel Motorcycles — raw, authentic motorcycle heritage character by BMD Design.
Artisanal graphic design for Fuel Motorcycles — unique global brand signature and heritage positioning by BMD Design.
Original Fuel Motorcycles logo design by BMD Design — handcrafted custom lettering and heritage brand identity by Bruno Michaud, Bordeaux.
Bespoke hand-drawn logotype for Fuel Motorcycles — premium graphic craftsmanship and heritage lettering by BMD Design.
Artisanal brand identity design for Fuel Motorcycles — unique typographic assets and heritage mark by BMD Design.
Vintage-inspired apparel graphics for Fuel Motorcycles — traditional hand-drawn art meets modern motorcycle style by BMD Design.
Iconic textile design and bespoke illustrations for Fuel Motorcycles high-end clothing collections — BMD Design.
Authentic hand-lettered designs for Fuel Motorcycles premium apparel and gear — artisanal typography by BMD Design.
Heritage-inspired apparel branding for international lifestyle markets — Fuel Motorcycles graphic system by BMD Design.
Concept-driven brand positioning through bespoke visual and graphic solutions for Fuel Motorcycles — BMD Design.
Bespoke brand system for Fuel Motorcycles — timeless typographic identity and apparel label design by BMD Design.
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