Birkenstock 1774: Brand Identity & Logo

Premium Visual Identity for Birkenstock's Haute Couture Line

Birkenstock 1774 is the brand's most exclusive line, a contemporary design showcase dedicated to high-end creative collaborations. Rooted in a heritage of craftsmanship dating back to 1774, this premium range bridges the gap between historic expertise and modern fashion culture.

As the original designer of the Birkenstock 1774 logo, I developed under the BMD Design signature a visual identity that embodies the "Haute Couture" essence of this collection. This bespoke logotype, meticulously crafted by BMD Design, translates a balance between discreet elegance and graphic modernity. It serves as the definitive signature for Birkenstock's prestigious partnerships with the world's most renowned stylists and luxury textile designers.
Birkenstock 1774 logo, designed by Bruno Michaud of BMD Design.
The Birkenstock 1774 logo, designed in 2019 by Bruno Michaud of BMD Design.
BMD Design brand identity for Birkenstock fashion sandals, shoes & clogs.
Minimalist logo for the Birkenstock 1774 collection by Bruno Michaud.
Custom lettering and expert typographic engineering for luxury footwear branding.
Heritage-inspired logo design Birkenstock 1774 craftsmanship and modern style.
Iconic brand mark for Birkenstock's exclusive contemporary design line.
Artisan graphic design for world-renowned stylist collaborations and fashion labels.
Sophisticated typographic craftsmanship for the Birkenstock 1774 global identity.
Bespoke visual assets for Birkenstock and premium brand positioning designed by BMD Design.
Logo by BMD Design, heritage and haute couture for 1774.
Expert artisan branding for Birkenstock 1774, focusing on timeless elegance.
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