BIRKENSTOCK 1774

Premium Brand Identity & Logo Design | Visual Identity by BMD Design

Birkenstock 1774 is the brand's most exclusive line, a contemporary design showcase dedicated to high-end creative collaborations. Rooted in a heritage of craftsmanship dating back to 1774, this premium range bridges the gap between historic expertise and modern fashion culture.

As the original designer of the 1774 logo, I developed under the BMD Design signature a visual identity that embodies the "Haute Couture" essence of this collection. This bespoke logotype, meticulously crafted by BMD Design, translates a balance between discreet elegance and graphic modernity. It serves as the definitive signature for Birkenstock's prestigious partnerships with the world's most renowned stylists and luxury textile designers.
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