BRETT EYEWEAR

Custom Lettering & Hand-drawn Logo | Visual Identity by BMD Design

BRETT Eyewear is defined by a unique contrast between elegance and raw performance. Inspired by legendary characters and the spirit of the 70s, the brand offers frames for "Gentleman Drivers" who demand both style and character.

As a specialist in artisanal branding, BMD Design (Bruno Michaud) collaborated on the development of the BRETT logo in its "handcrafted" version. This project focused on creating a bespoke hand-lettered identity that reflects the brand's high-end craftsmanship.

By blending expert typographic engineering with a raw, manual touch, BMD Design (Bruno Michaud) helped refine the visual signature that adorns their premium collections. This intervention ensures that the logo is not just a name, but a mark of authenticity and technical excellence, perfectly aligned with the technicality of the frames.
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