Pork Shop: Artisanal Identity & Packaging
Handcrafted Logo Design | Visual Identity |
Vintage Packaging System
Established in 2012,
Les
Charcutiers Pork Shop is a Canadian artisanal workshop
redefining traditional charcuterie with high-quality ingredients and
unexpected spice blends. From local farms to major retailers like IGA,
Pork Shop has grown into a national reference for animal-welfare
certified products.
Under the
BMD Design
signature, Bruno Michaud was commissioned to create a total visual
identity that reflects their unique culinary spirit. This "vintage
handcrafted" project encompasses the official logo design, a complete
packaging system, and a dedicated set of brand icons. The identity
captures the perfect balance between heritage craftsmanship and modern
gourmet culture — ensuring Pork Shop stands out on both deli counters
and supermarket shelves across Canada.