Pork Shop: Artisanal Identity & Packaging

Handcrafted Logo Design | Visual Identity | Vintage Packaging System

Established in 2012, Les Charcutiers Pork Shop is a Canadian artisanal workshop redefining traditional charcuterie with high-quality ingredients and unexpected spice blends. From local farms to major retailers like IGA, Pork Shop has grown into a national reference for animal-welfare certified products.

Under the BMD Design signature, Bruno Michaud was commissioned to create a total visual identity that reflects their unique culinary spirit. This "vintage handcrafted" project encompasses the official logo design, a complete packaging system, and a dedicated set of brand icons. The identity captures the perfect balance between heritage craftsmanship and modern gourmet culture — ensuring Pork Shop stands out on both deli counters and supermarket shelves across Canada.
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