The DS3 Café Racer is an ultra-limited edition of only 600 vehicles, blending neo-vintage aesthetics with modern automotive performance. This ambitious project required a complete visual reinterpretation of the DS3's iconic silhouette, drawing inspiration from the rebellious 1960s Café Racer movement.
BMD Design was commissioned to oversee the entire graphic customization of this series. From the complex roof graphic wrap to the subtle interior details, Bruno Michaud developed a bespoke visual language that integrates artisanal branding into a high-tech industrial process.
Every element, including the custom-designed door emblems and the dashboard's handcrafted typography, was meticulously engineered by BMD Design to reflect a unique "Couture" spirit. This collaboration with DS3 stands as a premier example of how Bruno Michaud's signature style can scale from artisanal heritage to international automotive excellence.
DS3 Café Racer — Full Exterior Automotive
Graphic Wrap by BMD Design
