DS3 Café Racer: Limited Edition Customization

Automotive Graphic Wrap & Interior Design | Visual Identity by BMD Design

The DS3 Café Racer is an ultra-limited edition of only 600 vehicles, blending neo-vintage aesthetics with modern automotive performance. This ambitious project required a complete visual reinterpretation of the DS3's iconic silhouette, drawing inspiration from the rebellious 1960s Café Racer movement.

As the designer behind this project, I developed under the BMD Design signature a complete graphic customization of this series. From the complex roof graphic wrap to the subtle interior details, Bruno Michaud crafted a bespoke visual language that integrates artisanal branding into a high-tech industrial process.

Every element — including the custom-designed door emblems and the dashboard's handcrafted typography — was meticulously engineered by BMD Design to reflect a unique "Couture" spirit. This collaboration with DS3 stands as a premier example of how Bruno Michaud's signature style can scale from artisanal heritage to international automotive excellence.
DS3 Café Racer limited edition — Automotive graphic design by Bruno Michaud, BMD Design Bordeaux.
Automotive brand identity and graphic engineering — French design agency BMD Design Bordeaux.
DS3 Café Racer dashboard customization — Interior graphic design and heritage motifs by BMD Design.
DS3 Café Racer side badge and artisanal branding — Limited series of 600 units.
Detailed roof livery design — Custom motorcycle culture aesthetics for DS Automobiles.
DS3 Café Racer limited edition — Full exterior automotive graphic wrap by BMD Design.
Luxury automotive livery and hand-lettering for DS3 Café Racer — Artisanal branding by Bruno Michaud.
Limited edition silk scarf design for DS Automobiles — Luxury fashion accessory by BMD Design Bordeaux.
Iconic hand-lettering and typographic craftsmanship for automotive interior design.
Vintage moto aesthetics and French elegance — Heritage graphic design by BMD Design Bordeaux.
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