Logo design & Brand identity

Born in a 1930s California gas station, Tank Garage Winery blends moto culture, rock 'n' roll, and rebel wines. Founded by James Harder, this movement for the wild ones features iconic branding and a logo handcrafted by BMD Design. One-of-a-kind blends to never dream alone. Join the ride.

Hard Case Performance was a U.S.-based brand rooted in the Harley-Davidson custom scene, for which BMD Design created the logo. Known for precision CNC-machined components like its 6061-T6 aluminum risers, the brand stands for strength, clean design, and functional minimalism.

Adventure is our compass. BMD Design created the Sooty visual identity to reflect a story written in the sand and backcountry dirt. Quality gear matches your passion, never cutting corners. Named for the sooty shearwater, we embrace exploration, fair labor, and responsible sourcing.

In collaboration with the agency Young & Laramore (USA), BMD Design crafted the new mark for Upland Brewing Co., an identity that embodies the unique spirit of Bloomington: "The Other Midwest". Far from the clichés, Upland represents an inclusive and progressive culture that is proud of its roots, valuing sustainability and local art without ever trying to impress.

BMD Design & 1774 Birkenstock: a demanding approach to high-end branding. As the creator of the 1774 typographic signature, Bruno Michaud delivers a refined and distinctive visual identity — an exclusive logotype combining archival precision with contemporary luxury, featured by the New York Times.

In the heart of Lupiac, the home of d'Artagnan, the identity of The BarnyShop comes to life. Balancing heritage and modernity, this mark blends elegant script typography with a finely crafted monogram. Created by BMD Design, it captures the unique spirit of a place dedicated to music, embroidery, and textile design.

In 2012, BMD Design crafted the Fuel Motorcycles identity. More than a mark, it embodies "Leave the Main Road": from Barcelona custom bikes to the Scram Africa desert, Fuel blends vintage style with modern grit. Authentic gear for those who never settle for ordinary.

Designed by BMD Design, the Ironworks Leather identity celebrates the soul of American firefighters. Part of Hook & Irons, the brand blends raw leather with tradition. Between pride and grit, this heritage mark honors the craft through authentic pieces built to last. A legacy engraved.

Inspired by the golden age of the 1970s and the film On Any Sunday, the Age of Glory identity resurrects the spirit of freedom from Californian tracks. Created by BMD Design, this logotype captures the essence of vintage motorcycles for a textile line dedicated to adventure and enthusiasts of fine mechanics.

Since 1985, Helstons has embodied leather passion and timeless elegance. Created by BMD Design, the visual identity rebranding modernizes this heritage while staying true to its vintage soul. A new, sleek logotype that blends technical protection with iconic style for motorcycle enthusiasts.

Inspired by the rebellious elegance of the 1970s, the Brett identity merges power and refinement for this premium eyewear brand. Created by BMD Design, the logotype captures the gentleman driver spirit, blending cinematic heritage with high-tech materials for men of character.

Located in Le Château-d'Oléron, Oyster Motorcycles is a unique workshop dedicated to motorcycles with character. Created by BMD Design, this logo embodies the spirit of a workshop passionate about maintenance, renovation, and bespoke restoration. Between vintage mechanics and a curated boutique, a raw identity for an authentic place.

This collaboration with Brooklyn & North Fork-based The Farm Beyond showcases an artisanal approach to organic agriculture. Created by BMD Design, the visual identity celebrated their premium produce through a timeless botanical design. A featured archive piece blending graphic refinement with authentic heritage.

Based in Islington, London, Hollow Rocks is a free sports and social club for everyone. Created by BMD Design, the visual identity captures the collective energy of this community. A dynamic, inclusive design that unites sports passion, social events, and local spirit.

The JPR logo is a seal of authenticity. Created by Enzo in Bordeaux, it became a symbol of excellence in the European custom scene. Though the workshop closed after his passing, the logo remains on these machines as a tribute to a master builder whose soul lives on through iron and steel.

Inspired by the St. Lawrence, Emilie Cardinaux created The Golden Cleat: ethical jewelry with a nautical soul. Its iconic logo, crafted by BMD Design, embodies lost-wax casting and the spirit of the Thousand Islands. A timeless crest for sea adventurers. Luxury, ocean, and authentic craftsmanship.

From pro snowboarding and design to globe-trotting filmmaker, Jeycob Carlson captures the world. With a logo by BMD Design, his brand reflects a gritty, high-end journey from Iraq to Fiji. Having shot icons like Tom Brady and Post Malone, Jeycob and Radiant Ghost turn life's strangeness into art.