BMD Design studio collaborated with the Nike Graphic Studio teams to conceive a series of graphic creations for the brand's apparel collections. This creative work focused on the visual identity of iconic figures in world sports, where each visual was designed to seamlessly integrate with the manufacturer's aesthetic codes. The objective was to translate sporting energy and culture through bold graphic compositions, created to feature on the famous Swoosh brand's pieces.
These handcrafted creations by BMD Design for the Nike Graphic Studio explore diverse worlds, from the clay courts of Rafael Nadal to the technical agility of Neymar. The project also included developing compelling themes for the Oregon Project, illustrating the quest for performance inherent to elite running. By combining intricate typography and sporting symbolism, these designs bring a unique visual signature to these international collections, staying true to the image and passion that drive the world-renowned outfitter.
