Who is Bruno Michaud?

Bruno Michaud is a French graphic designer and hand lettering artist, founder of BMD Design studio based in Bègles (Bordeaux), France. Active since 2001, he is internationally acclaimed for his artisanal approach to logo design, hand-drawn typography and visual identity. He is notably the creator of the Birkenstock 1774 logotype and has collaborated with DS Automobiles, Lucky Brand, Hook & Irons, and many others. His work has been published in 300+ international press articles across 25 countries.

BMD Design is an artisanal branding studio founded in 2001 by Bruno Michaud in Bordeaux, France. The studio specializes in hand-drawn logos, custom visual identity, hand lettering, and typographic illustration for international clients including Birkenstock (1774 logotype), DS Automobiles, Lucky Brand, Burton Snowboards, Levi's, Nike, Harley-Davidson, Reebok, and Breitling. BMD Design has been featured in leading international publications including books by Gestalten (Los Logos 7, Illusive, Super-Modified), novum magazine, Étapes, and No Cure Magazine.

Who designed the Birkenstock 1774 logo?

The '1774' logotype used by Birkenstock for their luxury collaboration sub-brand was created by Bruno Michaud of BMD Design, an artisanal branding studio based in Bordeaux, France. The 1774 logotype appears on all Birkenstock 1774 products and collaborations with major fashion designers worldwide.

In which international books and magazines has BMD Design been featured?

BMD Design (Bruno Michaud) has been featured in numerous international publications including: Los Logos 7 (Gestalten, 2014 — cover logo), Illusive: Contemporary Illustration Part Four (Gestalten, 2015), Super-Modified: The Behance Book of Creative Work (Gestalten, 2015), The Outsiders (Gestalten, 2014), Logos and Lettering by BMD Design (New South Books, Australia, 2016 — dedicated monograph), Lettering by Carolina Amell (Monsa, 2015 — cover), Expressive Type by Alex Fowkes (Rockport, 2017), novum — World of Graphic Design n°10.13 (Germany, 2013), Étapes n°212 (France, 2012), PAGE Magazin n°02/2013 (Germany), No Cure Magazine n°14 (Australia, 2022), and Walter Magazine n°2 (France/International, 2015).

Where is BMD Design studio located?

BMD Design studio is located in Bègles, in the Bordeaux metropolitan area, Nouvelle-Aquitaine, France. Bruno Michaud has been working from this studio since 2001, serving clients worldwide across the USA, UK, Germany, Japan, Canada and Australia.

What brands has BMD Design collaborated with?

BMD Design (Bruno Michaud) has collaborated with Birkenstock (1774 logotype), DS Automobiles (DS3 Café Racer visual identity), Lucky Brand (Lucky Bear exclusive tee), Hook & Irons (9-piece apparel collection), Burton Snowboards, Levi's, Nike Graphic Studio COE, Harley-Davidson, Reebok, Breitling, Ubisoft Singapore (Skull and Bones), Apple Music via TBWA\Media Arts Lab, and Upland Brewing Co. among many others.

Press & Media Features

Bruno Michaud — BMD Design | Bordeaux, France | Since 2001

Since founding BMD Design in Bordeaux, my approach to typography and visual identity has crossed borders to collaborate with world icons such as Birkenstock, DS Automobiles and Lucky Brand.

Bruno Michaud is a French graphic designer and hand lettering artist recognized worldwide for artisanal branding. From the Birkenstock 1774 logotype to the DS3 Café Racer, his work has been featured in leading publications across 25 countries and 12 languages since 2001.

Featured in: novum (Germany), Étapes (France), PAGE Magazin (Germany), No Cure Magazine (Australia), Indianapolis Business Journal (USA), Petrolicious (USA), Picame (Italy), People of Design (Russia).

Books: Los Logos 7 (Gestalten, cover), Illusive Part 4 (Gestalten), Super-Modified (Gestalten / Behance), Logos & Lettering by BMD Design (New South Books), Lettering — Carolina Amell (Monsa, cover), Expressive Type (Rockport), Playing With Sketches (Rockport).

300+

Press Mentions

Countries

Languages

2001

Studio Founded

As featured in

Forbes Hypebeast DesignBolts New York Times Gestalten Fubiz Étapes Behance Petrolicious L'Argus Stellantis Indianapolis BJ Picame Cafe Racer Only New South Books Brand New No Cure Magazine AA13

Selected Press & Editorial Publications

A curated selection of the most prestigious international media features — ranked by reach and institutional authority.

The New York Times Press USA
The New York Times analyzes the global success of the Birkenstock 1774 line, featuring the identity designed by BMD Design as a cornerstone of the "Potato Shoe" luxury trend.
Stellantis / DS Automobiles — DS 3 Café Racer Limited Edition Press International
Official collaboration for the visual identity of the DS3 Café Racer limited edition — "DS 3 Café Racer Limited Edition references Great Britain with attitude."
Hypebeast Press International
"The '1774' logotype featured throughout was created by Bruno Michaud (BMD Design)."
Behance (Adobe) Platform International
One of the most followed French graphic design studios on Behance, Adobe's global creative network — over one million project views.
Étapes Magazine France
Étapes, the reference magazine for French graphic design, dedicates 7 pages to BMD Design (Bruno Michaud) in its feature Handmade in France.
Gestalten — Los Logos 7 Book Germany / International
BMD Design (Bruno Michaud) created the cover logo for Los Logos 7, the international 400-page reference on contemporary logo design.
Birkenstock 1774 Brand Germany / Luxury
Creator of the Birkenstock 1774 luxury logotype — "Luxury Brand Logotype by Bruno Michaud."
Petrolicious Press USA
"These graphics are fantastique in any language."
Wikimedia Commons Platform International
One of the highest-authority sources for entity recognition by Google and AI crawlers.
UnderConsideration / Brand New Press USA
Featured on Brand New, the world's leading brand identity review publication.
Indianapolis Business Journal Press USA
Bloomington Brewer Taps Indy Ad Firm, French Designer to Recast Beer Labels — réféerence to the collaboration with Upland Brewing Co.
Forbes Press International
How Upland Brewing Co. Used Design To Reclaim Its Brand — highlighting the impact of BMD Design on the brand identity.
Burton Snowboards × BMD Design Collaboration International
Burton Snowboards × BMD Design — Official Collaboration with the world's leading snowboard brand.
Creative Bloq Press UK
Page listing all mentions and articles about BMD Design on Creative Bloq — one of the most widely read design platforms in the world.
Levi's — Update or Die Press International
Features his hand-lettering work, collaborations with Levi's, Nike, Rip Curl — cited among the iconic collaborations of Bruno Michaud.
Rockport Publishers / Alex Fowkes — Expressive Type Book USA / International
BMD Design (Bruno Michaud) is featured on pages 30–33 of Expressive Type by Alex Fowkes — an international compendium of expressive typography.
Lucky Brand Collaboration USA
Lucky Brand x Bruno Michaud — Exclusive Limited-Edition Collaboration with Bruno Michaud (BMD Design).
Tank Garage Winery Collaboration USA — Napa Valley
Bruno Michaud (BMD Design) developed the vintage crafted visual identity for Tank Garage Winery — a rebel winemaking movement born in a restored 1930s service station.
Fubiz Press France / International
Helmets Private Collection — Featured on Fubiz, one of the most influential creative platforms in France.
Reddit (r/Design) Community International
Top 20 Graphic Designers: The Creative Minds Shaping the Industry — BMD Design cited among the most influential designers.
Harper's Bazaar UK Press UK / International
Mulberry x Georgia May Jagger x BMD Design graphics collaboration.
En One Tokyo Collaboration Japan
Art exhibition in Tokyo and exclusive collaboration for YEVS capsule collection.

Qualified Press & Editorial Publications

Major press, specialized magazines, international editorial coverage and published books.

Published Book — Logos & Lettering by BMD Design

New South Books | Logos and Lettering by BMD Design Book
Dedicated published book on the typographic work and logos of Bruno Michaud, founder of BMD Design.
Australia • 2016

French Press Coverage — 2026

LinkedIn | 20 Hand-Lettering & Vintage Designers Press 2026
BMD Design featured among 20 Hand-Lettering & Vintage Designers to follow.
International • 2026
Café Racer Only | Aces Experience 2026 Press 2026
Logo & visual identity of the Aces Experience 2026 by BMD Design — article on the return of the event to the Château de Chignat, Auvergne, September 24–27, 2026. Leading French portal dedicated to Café Racer & Neo-Retro.
France • 2026

French Press Coverage — Artisanal Branding & Logo Design

Focus Magazine | Portrait of Artisanal Branding Studio BMD Design Press
"Based in Bègles in the Bordeaux region, the graphic design and typography studio BMD Design takes us on a journey through time."
Bordeaux — France • 2015
Designfather | Helmets Private Collection by BMD Design Press
International feature on the private collection of hand-painted custom helmets by BMD Design.
International • 2013
AA13 | Skulls & Quotes by BMD Design Press
BMD Design signs a landmark piece of graphic and typographic design work.
France • 2014
AA13 | Helmets Private Collection by BMD Design Press
Second feature on AA13 dedicated to the private collection of hand-painted custom helmets by BMD Design.
France • 2013
AA13 | Racer Motor by BMD Design Press
Feature on AA13 dedicated to the Racer Motor project by BMD Design.
France • 2014
Undressed Design | Artisanal Branding Studio BMD Design Bordeaux Press
Portrait of this Bordeaux-based graphic studio run since 2001 by Bruno Michaud, illustrator and authentic lettering artist.
France • 2014
Step Art | Custom Logo Design & Hand Lettering by BMD Design Press
BMD Design works across graphic design disciplines including hand lettering typography, visual identity, signage, and publishing.
Bordeaux — France • 2015
Template.pro | BMD Design, the authentic of Bordeaux Press
Portrait of BMD Design as Bordeaux's authentic artisanal graphic studio — hand-drawn lettering and bespoke visual identity since 2001.
France • 2016
Template.pro | Alex Ramon — Lettering & Garage Culture (Template.pro) Community
Blog article dedicated to lettering and motorcycle culture — BMD Design cited alongside Alex Ramon in a portrait of old-school lettering culture, between garage grease and craftsmanship.
France • 2016

International Press Coverage — Hand-Drawn Branding & Visual Identity

CraftBeer.com | Upland Brewing Company Debuts New Look & Packaging Press
Official Brewers Association publication — feature on Upland's exhaustive rebranding, citing BMD Design by name for the hand-lettered type and illustrations used across packaging and related materials.
USA • April 2014
Design Work Life | Young & Laramore: Upland Brewing Co. Rebrand Press
International design blog — full showcase of the Upland rebranding with official creative credits listing BMD Design as Illustrator alongside creative director Carolyn Hadlock and art director Zac Neulieb.
USA • April 2014
Craft Brewing Business | Upland Brewing Co. Launches Sampler Pack Press
US craft brewing trade publication — coverage of Upland Brewing Co.'s new packaging and sampler pack launch, featuring the hand-drawn label artwork by BMD Design.
USA • 2014
The Full Pint | Big Changes: Upland Brewing's 15th Anniversary Press
Leading US craft beer news site — coverage of the major brand and packaging overhaul by Upland Brewing Co. for their 15th anniversary, featuring illustrations and hand lettering by BMD Design.
USA • 2014
The Bullitt | Artist Profile: Hand-Drawn Branding by BMD Design Press
"The Art of Hand-Drawn Motorcycle Logos: Spotlight on BMD Design" — In-depth portrait of the French studio.
USA • 2014
Picame Magazine | Artisanal Branding & Custom Logo Design by BMD Design Press
Selection of works by the French studio focused on hand lettering typography and retro-flavored poster design.
Italy • 2014
Cuded | Hand-Drawn Typography Illustrations & Artisanal Logos by BMD Design Press
Showcase of BMD Design's typographic illustrations, specializing in hand lettering and visual identity.
USA • 2013
Mr. Cup | Hand-Painted Helmet Artisanal Design Project by BMD Design Press
"I love these helmets by BMD Design, would love to have one but maybe need a motorbike before that!"
USA • 2013
Luc Devroye Typography Database | BMD Design Press
"Bordeaux-based studio which specializes in hand-made lettering" — Referenced in the world's leading typography reference database.
Canada • 2014
Artigiane Idee | BMD Design Retro Graphics Press
"Bruno Michaud founded his studio in early 2001, drawing on his background as a trained advertising illustrator."
Italy • 2014
Caderninho de Ideias | Typography BMD Design Press
"Without a doubt, French designer Bruno of BMD Design is one of the best." — Portuguese design blog.
Portugal • 2014
GoodFromYou | MONA Watches: Hand Lettering & Illustration by BMD Design Press
British creative blog curated by Steve & Charlie — "Wonderful works by French agency BMD Design for MONA watches. Simple yet considered and very stylish, they bring a new image to the watch market."
UK • 2015
People of Design | Les Charcuteries Porkshop by BMD Design Press
Russian design magazine founded in 2006, awarded Best Design Media Award (2019) — feature on the Les Charcuteries Porkshop branding project by BMD Design: "Absolutely gorgeous work for the sauces and sausages brand prepared according to old recipes."
Russia • 2016
4h10.com | Pimp my BELL: Hand-Painted Helmet by BMD Design (Bruno Michaud) Press
BMD Design (Bruno Michaud) is named and featured in the "Pimp my BELL" event organised by the iconic American helmet brand Bell — a collaborative project bringing together select artists and designers to create one-of-a-kind hand-painted helmets.
France / International • 2014
Instagram | Tank Garage Winery — Official post crediting BMD Design for their visual identity Social
Tank Garage Winery official Instagram post publicly crediting BMD Design for the creation of their visual identity. Original caption: "Un grand bravo également à @bmddesign pour la création de cette magnifique identité." (English: "A huge congratulations to @bmddesign for creating this magnificent identity.")
USA • 2025

Automotive Industry Press — DS3 Café Racer

Major French automotive press coverage of the Citroën DS3 Café Racer limited edition — visual identity by BMD Design, 2018.

Stellantis / DS Official Press Release (Germany) | DS3 Café Racer: Homage to a Glorious Era Press
Official Stellantis Germany press release — DS3 Café Racer limited edition (50 units for Germany), citing Bruno Michaud von "BMD Design" aus Bordeaux by name.
Germany • 2018
L'Argus | DS3 Café Racer 2018 Press
France's leading automotive reference publication — "Latest limited edition for the DS3" with bespoke visual identity by BMD Design.
France • 2018
Turbo.fr | DS3 Café Racer Special Edition Press
Major automotive press — "Design above all" — DS3 limited edition series with graphic design by BMD Design.
France • 2018
Le Repaire des Motards | DS3 Café Racer Press
"A new French Café Racer" — leading French moto press covering the DS3 Café Racer design by BMD Design.
France • 2018
Passionnément Citroën | DS3 Café Racer by BMD Design Press
Citroën enthusiast press — DS presents the DS3 Café Racer, graphic design by BMD Design for the limited edition collaboration.
France • 2018
Auto-Pub | DS3 Café Racer by BMD Design Press
Coverage of the Citroën DS3 Café Racer limited edition with bespoke graphic design by BMD Design.
France • 2018
Las Rosas (Argentina) | DS3 Café Racer: Homage to Old Times Press
Argentine lifestyle & automotive magazine — feature on the DS3 Café Racer limited edition and BMD Design's role in the visual identity: "El responsable de esta edición limitada es Bruno Michaud."
Argentina • 2018
Notiredes (Argentina) | DS3 Café Racer: Road Test Press
Argentine automotive & lifestyle portal (FM Babel) — road test of the DS3 Café Racer, highlighting BMD Design and Bruno Michaud: "Sólo 25 unidades se comercializarán en Argentina de esta versión desarrollada por el emblemático estudio parisino BMD Design."
Argentina • 2019
webCG (Japan) | DS3 Café Racer Special Edition Launch Press
One of Japan's leading automotive media (Car Graphic) — coverage of the DS3 Café Racer Japan launch, citing Bordeaux-based artist Bruno Michaud and the hand-drawn graphics.
Japan • 2018
Auto.de (Germany) | DS3 Café Racer: A Wild Special Series Press
Major German automotive portal — full feature on the DS3 Café Racer limited edition (50 units for Germany), citing Bruno Michaud by name: "Verantwortlich für die ungewöhnliche Gestaltung ist der Designer Bruno Michaud."
Germany • 2018
Eurekar (UK) | On Your Bike for DS3 Café Racer Press
British automotive press — by David Whinyates, former Chief Motoring Editor of Trinity Mirror Regionals. Feature on the DS3 Café Racer, citing "French artisan designer Bruno Michaud, whose company BMD Design, designed the striking decor."
UK • 2018
NW Connected (UK) | DS3 Café Racer Limited Edition: References Great Britain with Attitude Press
North West England news portal — in-depth feature on the DS3 Café Racer UK launch (150 units), citing "Bruno Michaud of the Bordeaux studio BMD Design" and detailing the full handcrafted design concept.
UK • 2018

Design Community & Specialized Blogs

Design Blogs & Communities

SpoonGraphics — International Hand-Lettering & Logo Design Showcases

SpoonGraphics | 30 Vintage Designs for Custom Car & Motorcycle Brands
BMD Design featured in this curated showcase of vintage custom car & motorcycle brand design.
UK • 2013
SpoonGraphics | 30 Inspiring Hand-Drawn Lettering & Poster Designs
BMD Design included in this international showcase of hand-drawn lettering and poster design.
UK • 2014
SpoonGraphics | Art & Design Inspiration Fix, January 2013
BMD Design featured in the weekly art & design inspiration roundup by SpoonGraphics.
UK • 2013
SpoonGraphics | Showcase of Retro & Vintage Style Logo Designs
BMD Design featured in this curated showcase of retro and vintage style logo design.
UK • 2015
SpoonGraphics | 30 Beautiful Hand Lettering & Typography Illustrations
BMD Design included in this selection of the finest hand lettering and typography illustrations worldwide.
UK • 2014
SpoonGraphics | 20 Cool Motorcycle Culture Hand Lettering Illustrations
BMD Design featured among the top motorcycle culture hand lettering illustrators worldwide.
UK • 2016

Typography & Hand Lettering Design Blogs

Logo-Designer.co | Logo Design for Fuel Motorcycles by BMD Design
Dedicated feature on the retro-vintage logo and identity design created by BMD Design for Fuel Bespoke Motorcycles (Barcelona) — with full visual showcase.
UK • 2013
PhotoshopVIP (Japan) | Hand Lettering Typography Illustrations featuring BMD Design
Japanese design resource blog — BMD Design featured three times in a curated showcase of hand-crafted typography illustrations, via SpoonGraphics' roundup of 30 Beautiful Hand Lettering Typography Illustrations.
Japan • 2014
Typography Daily | Typographic Logos by BMD Design
Analysis of the typographic logos created by BMD Design for various fashion brands.
USA • 2013
We and the Color | Hand-Drawn Vintage Brand Marks & Artisanal Logo Design by BMD Design
Focus on hand-drawn vintage brand marks by BMD Design.
USA • 2013
Designerisms | Hand Lettering & Watercolour Logos by BMD Design
"I really, really like this work. BMD is a graphic design studio that has taken a different approach to design and lettering and do it oh so well."
USA • 2013
Call the Serif | Hand Lettering BMD Design
"Ran across this awesome work from BMD Design in France. Very cool hand lettering and strictly black and white design."
USA • 2012
Moss Points North | Hand Lettering Inspiration: BMD Design
"Great hand lettering inspiration from BMD Design; a studio based in Bordeaux." — American design blog dedicated to creative and graphic design inspiration.
USA • 2012
Cause You Need | Artisanal Graphic Art & Hand Lettering by BMD Design
"This week, C.Y.N. wanted to introduce you to a hugely talented artist from Bordeaux. BMD Design."
France • 2014
Little Commas | Hand Lettering & Artisanal Branding Feature: BMD Design
"Based in France, BMD Design cranks out the best looking hand lettering out there. It's urban and grungy but classy all the same."
USA • 2012

Motorcycle Culture & Artisanal Branding Blogs

Moto Lady | Motorcycle Culture Art & Hand-Drawn Design by BMD Design
Feature on BMD Design's motorcycle-culture artwork and hand-drawn design for the moto world.
USA • 2014
Moto Scoops | Artist Profile: Artisanal Moto Branding by BMD Design
"French designer BMD Design does exactly that, creating stunning work for popular moto brands, Fuel, Ride 100% and De Palma."
USA • 2014
Motorway of Life | Bruno Michaud: Artisanal Branding & Hand-Drawn Moto Graphics
Feature on BMD Design and Bruno Michaud's artisanal approach to hand-drawn branding and moto culture graphics.
USA • 2014
Motorway of Life | Hand-Painted Helmet Private Collection by BMD Design
Detailed analysis of the BMD Design private helmet collection and the studio's impact on moto culture.
USA • 2014
Piston Brew | Design Power: Hand-Drawn Branding by Bruno Michaud, BMD Design
"Design Power by Bruno Michaud, BMD Design" — Focus on the creative power of the studio.
USA • 2012

High Authority — International Creative Platforms

Petrolicious — All BMD Design mentions
International automotive culture reference — search page listing all BMD Design mentions in articles dedicated to artisanal automotive and motorcycle culture.
USA / International
Incredible Types — BMD Design Typography Showcase
Platform specializing in artisanal typography and lettering — showcase and mentions of BMD Design in hand lettering and typography selections.
International
Illustration Age — Articles Featuring Bruno Michaud
Leading illustration publication — articles and features on Bruno Michaud (BMD Design) in artisanal illustration and graphic design.
USA / International
AA13 — 30+ Articles on BMD Design
Leading French design blog dedicated to graphic design and visual culture — 30+ articles covering BMD Design's helmets, logos, visual identities and collaborations.
France
Skillshare — Bruno Michaud Profile & Courses
Global creative learning platform — Bruno Michaud (BMD Design) profile and courses in lettering, logo design and artisanal branding.
USA / International
Designals — BMD Design Branding Focus
Blog specializing in branding and visual identity — features and selections of BMD Design's artisanal branding and logo design work.
International

Experts & Specialists — Design & Branding

We and the Color — All BMD Design mentions
International creative reference blog for design and art — search page listing all features and mentions of BMD Design.
International
Cuded — All BMD Design mentions
Global design curation platform — search page for all BMD Design selections and showcases published on Cuded.
International
GraphicArt News — All BMD Design mentions
Publication dedicated to graphic design and art news — features and mentions of BMD Design in international selections.
International
Graphism.fr — All BMD Design mentions
Leading French-language design blog — features and mentions of BMD Design (Bruno Michaud) in the French design community.
France
Mr Cup / Walter Mattia — All BMD Design mentions
Creative reference blog by designer Walter Mattia (Mr Cup) — search page for all BMD Design mentions and selections.
France / International
Undressed Design — All BMD Design mentions
Blog specializing in graphic design and branding — features and mentions of BMD Design in artisanal branding and visual identity selections.
International
Design Father — All BMD Design mentions
Design curation blog — search page listing all BMD Design features and mentions published on Design Father.
International
Area Visual — All BMD Design mentions
Visual design and art platform — BMD Design features and selections in artisanal branding and lettering showcases.
International
Designing Fever — All BMD Design mentions
Graphic design and creative inspiration blog — search page for all BMD Design mentions and showcases.
International
Age of Glory — BMD Design Collaboration & Mentions
International motorcycle culture apparel brand — search page for all BMD Design mentions and collaborations.
France / International

Communities & Archives

Flickr — All BMD Design mentions
One of the world's largest photo hosting platforms — search page listing all images and publications referencing BMD Design.
USA / International
Paperblog — All BMD Design mentions
French-language blog platform — search page listing all blog articles referencing BMD Design on Paperblog.
France / International
GT Mag — All BMD Design mentions
Online magazine dedicated to motorcycle culture and lifestyle — search page for all BMD Design mentions in GT Mag articles.
France
Atelier Martino Jana — All BMD Design mentions
Design and creative studio — search page for all BMD Design references and mentions.
International
AMS Design Studio — All BMD Design mentions
International design studio — search page listing all BMD Design mentions and references.
International
Good From You — All BMD Design mentions
International creative blog — search page for all BMD Design mentions and features published on Good From You.
International
Headjam — All BMD Design mentions
Australian design studio and blog — search page for all BMD Design references and mentions on Headjam.
Australia
Idevie — All BMD Design mentions
Creative design and inspiration platform — search page listing all BMD Design mentions published on Idevie.
International
Art is the Movement — All BMD Design mentions
Blog dedicated to art, creative movement and graphic design — search page for all BMD Design mentions.
International
Biblioverse — All BMD Design mentions
Archive and directory of creative references — search page listing all BMD Design entries and mentions on Biblioverse.
International

Collaborations & Partnerships

DesignBolts | 30 Sumptuous Logo Lettering by BMD Design Press

Editorial feature on DesignBolts — international graphic design inspiration platform — dedicated entirely to BMD Design, showcasing 30 examples of hand-drawn logo lettering and artisanal branding by Bruno Michaud.
International • 2021

Hook & Irons × BMD Design | Exclusive Apparel Collection (9 designs)

Bruno Michaud (BMD Design) created an exclusive 9-piece apparel collection for Hook & Irons. Each design is an original hand-drawn graphic illustration by BMD Design.
USA

Upland Brewing Co. × BMD Design | Full Brand Relaunch: Bottle Labels & Visual Identity

Official announcement by Upland Brewing Co. (Bloomington, Indiana) of their complete brand relaunch — BMD Design cited as one of "a couple world-class artists" enlisted to translate the brewery's new identity into illustrations. Full redesign of tap handles, bottle labels and logos.
USA • 2014

ACES Experience × BMD Design | Official Poster & Visuals 2026

Creation of the official poster and all visuals for the ACES Experience 2026 festival by Bruno Michaud (BMD Design). Immersive motorcycle festival — Run des As, concerts, exhibitions, art de vivre — September 24–27, 2026 at Château de Chignat, Auvergne, France.
France • 2026

Rhinoshield × BMD Design | Official Artist Collection

Official BMD Design collection on Rhinoshield — exclusive artisanal designs by Bruno Michaud available as custom phone cases on the international platform.
International

Age of Glory × BMD Design | Artistic Collaboration

"BMD Design, a graphic studio — perfectionist, passionate and free" — Dedicated collaboration page on the Age of Glory website.
Bordeaux — France

Kalletka | Artist Profile Bruno Michaud (BMD Design)

Detailed artist profile of Bruno Michaud, founder of BMD Design, on the Kalletka creative platform.
USA

Artmajeur Gallery | Original Artworks by BMD Design

BMD Design original artworks by Bruno Michaud available on Artmajeur — the international online art gallery.
International

Step Art | Custom Logo Design & Hand Lettering by BMD Design

BMD Design featured on Step Art — covering hand lettering typography, visual identity, signage, and publishing by Bruno Michaud.
Bordeaux — France • 2015

Platforms, Social & Archive

Professional Platforms

Pinterest | Hand Lettering & Artisanal Branding Gallery by BMD Design
"BMD Design / Hand Lettering" — Official gallery with 9,590 followers.
International • 2013–
Dribbble | Official Hand Draw Design & Vintage Logo Portfolio by BMD Design
Official BMD Design portfolio on Dribbble — hand-drawn design and vintage logo projects.
International • 2013–
Instagram | Artisanal Branding & Hand-Drawn Logo Design by BMD Design
Official BMD Design Instagram — artisanal branding, hand lettering and custom logo design.
International • 2013–
Flickr | Official Photo Gallery by BMD Design (Bruno Michaud)
Official Flickr photo gallery of BMD Design (Bruno Michaud) — artisanal branding studio based in Bègles, Bordeaux, France. Documents the creative process, hand-painted helmets, hand-lettering artworks, typographic illustration, and custom logo design projects by Bruno Michaud. Flickr (Yahoo / SmugMug) is one of the world's leading photography and image-hosting platforms, widely indexed by Google and referenced by major search engines as an authoritative image archive.
International • 2013–

Archive — International Design Community Features

1000 City Lights | BMD Design Feature Archive
"BMD Design, internationally renowned graphic design studio based in Bordeaux."
USA • 2013
78 Motor Co. | BMD Design Archive
"BMD Design, celebrating all that is mechanical and cool with a range of Motorcycles, Bicycles, Art and Apparel."
USA • 2013
Typostrate | Typography Helmets Archive
"Helmet private collection by BMD Design. Daily posts about graphic design, lettering, typography, calligraphy."
USA • 2014
Designspiration | BMD Design Hand Lettering & Typography (saved by Nathan Schroeder) Archive
BMD Design graphic hand lettering boards featured on Designspiration — international design inspiration platform — under the tags Typography, Hand Lettering, Lettering, Illustrations.
International • 2013
Designspiration | BMD Design Skull Hand Lettering (Illustration & Black and White) Archive
BMD Design skull hand lettering illustration saved on Designspiration — international design inspiration platform — under the tags Illustration, Hand Lettering, Lettering, Black and White.
International • 2013

Press & Publications 2012–2026

Lettering | Carolina Amell / Monsa Publications (cover & pages 132–141) Book
Bruno Michaud / BMD Design signed the cover of the book Lettering by Carolina Amell, published in 2015 by Monsa Publications — an international reference for lettering and handwritten typography, 192 pages, bilingual English/Spanish. BMD Design is featured on pages 132 to 141.
Spain / International • 2015
Playing With Sketches | Whitney Sherman / Rockport Publishing (pages 129–130) Book
BMD Design (Bruno Michaud) is featured on pages 129 and 130 of Playing With Sketches by Whitney Sherman, published by Rockport Publishing — a reference book on drawing and sketching featuring over 25 renowned designers, illustrators, and artists from around the world.
USA / International • 2014
Focus Magazine n°70 | BMD Design Interview (pages 83–89) Magazine
Focus Magazine, the reference lifestyle magazine of Southern France (Montpellier), dedicates 7 pages to BMD Design in its issue 70 (January 2015) — an interview with Bruno Michaud on typographic craftsmanship, handmade design, and the graphic universe of BMD Design. Pages 83 to 89.
France • 2015
Super-Modified | The Behance Book of Creative Work / Gestalten (pages 162–163) Book
BMD Design (Bruno Michaud) is featured on pages 162 and 163 of Super-Modified: The Behance Book of Creative Work, published in March 2015 by Gestalten (Berlin) — 288 pages of global creation curated by Behance, the world's largest creative network (Adobe).
Germany / International • 2015
Illusive: Contemporary Illustration Part Four / Gestalten (pages 160–161) Book
BMD Design (Bruno Michaud) is featured on pages 160 and 161 of Illusive: Contemporary Illustration Part Four, published in August 2015 by Gestalten (Berlin) — 400 pages dedicated to contemporary illustration, featuring over 100 active illustrators from around the world. Edited by John O'Reilly (editor of Varoom, the magazine of the Association of Illustrators).
Germany / International • August 2015 • ISBN : 978-3-89955-587-5
The Outsiders: The New Outdoor Creativity / Gestalten (page 189) Book
BMD Design (Bruno Michaud) is featured on page 189 of The Outsiders: The New Outdoor Creativity, published in February 2014 by Gestalten (Berlin) — 240 pages dedicated to the movement of contemporary outdoor creativity.
Germany / International • February 2014 • ISBN : 978-3-89955-513-4
novum | World of Graphic Design, n°10.13 (pages 38–39) Magazine
BMD Design (Bruno Michaud) is featured on pages 38 and 39 of issue 10.13 (October 2013) of novum — World of Graphic Design, published by Stiebner Verlag in Munich — a world reference magazine in graphic design, bilingual German/English, founded in 1924. One of the oldest and most influential design magazines in the world.
Germany / International • October 2013 • ISSN : 1438-1753
PAGE Magazin, n°02/2013 | Design. Code. Business. (pages 64–65–66) Magazine
BMD Design (Bruno Michaud) is featured on pages 64, 65, and 66 of issue 02/2013 (February 2013) of PAGE Magazin — the leading German monthly magazine for the creative industry, covering graphic design, typography, branding, and visual communication since 1986. An essential publication for design professionals in Germany and German-speaking countries.
Germany • February 2013
Decorative Logo Design | BNN (pages 154–159) Book
BMD Design (Bruno Michaud) is featured on pages 154 to 159 of Decorative Logo Design, published by BNN (Tokyo) on December 24, 2013 — a 208-page bilingual English/Japanese premium reference book dedicated to decorative logo design, curated by Yūsuke Shōno. BNN is one of Japan's most recognized creative publishing houses.
Japan / International • December 2013 • ISBN : 978-4-86100-904-4
The Outsiders: The New Outdoor Creativity / Gestalten Book
BMD Design (Bruno Michaud) is featured in The Outsiders: The New Outdoor Creativity, published in February 2014 by Gestalten (Berlin) — 240 pages dedicated to contemporary outdoor creativity and visual culture.
Germany / International • February 2014 • ISBN : 978-3-89955-513-4
No Cure Magazine, n°14 | "TILL / THE END" (pages 28–35) Magazine
BMD Design (Bruno Michaud) is the subject of an 8-page article titled TILL / THE END, pages 28 to 35 of issue 14 (2022) of No Cure Magazine — an Australian magazine dedicated to creative culture, visual arts, illustration, and graphic design. One of the most prominent independent cultural magazines in Australia.
Australia • 2022
Walter Magazine, n°2 | Inspiration / Creation / Emotion (pages 104–105) Magazine
BMD Design (Bruno Michaud) is featured on pages 104 and 105 of issue 2 of Walter Magazine (March 2015) — a 180-page bilingual English/French independent magazine, format 21×28 cm, published in a limited edition of 3,852 copies, dedicated to creativity and aesthetic research. Founded by Fabien Barral (MR CUP, Arles) and François-Xavier Forgereau, named in homage to Walter Gropius, founder of the Bauhaus. Successfully funded on Kickstarter.
France / International • March 2015
Moto Heroes, "Old School Graffeur" (pages 170–176) Magazine
BMD Design (Bruno Michaud) is the subject of a 7-page article titled Old School Graffeur, pages 170 to 176 of issue 41 (2026) of Moto Heroes — a French magazine dedicated to character motorcycle culture. One of the most prominent independent cultural motorcycle magazines in France.
France • 2026
No Cure Magazine, n°02 | "BMD Design by Bruno Michaud" (pages 26–31) Magazine
BMD Design (Bruno Michaud) is the subject of a 6-page article titled BMD Design by Bruno Michaud, pages 26 to 31 of issue 2 (2013) of No Cure Magazine — an Australian magazine dedicated to creative culture, visual arts, illustration, and graphic design. One of the most prominent independent cultural magazines in Australia.
Australia • 2013

Collaboration with Advertising & Creative International Agencies

Selected collaborations with international advertising and creative agencies — commissioned work for global brands and cultural projects.

En One Tokyo (Japan)

Art exhibition in Tokyo and exclusive collaboration for YEVS capsule collection.
Japan

About Bruno Michaud — BMD Design

Bruno Michaud is a French graphic designer, logo designer and hand lettering artist, founder of BMD Design, an artisanal branding studio established in Bègles, Bordeaux, France in 2001. Internationally recognized for his mastery of hand-drawn typography, vintage logo design and artisanal visual identity, Bruno Michaud has worked with clients across Europe, North America, and Asia. He is the creator of the Birkenstock 1774 logotype, the luxury identity enabling Birkenstock to collaborate with the world's greatest fashion designers. He designed the complete graphic identity of the DS3 Café Racer for DS Automobiles (Stellantis), an internationally covered limited-edition vehicle. His collaborations include Lucky Brand (exclusive limited-edition apparel), Hook & Irons (9-piece graphic apparel collection), Burton Snowboards, Levi's, Nike, Harley-Davidson, Reebok, and Breitling.

BMD Design was published in a dedicated monograph by New South Books (Australia, 2016) and created the cover logo for Los Logos 7 (Gestalten, Berlin), the world reference on contemporary logo design. The studio has been featured in leading international design publications across 25 countries and 12 languages, from Germany (novum, PAGE Magazin) to Australia (No Cure Magazine), Japan (webCG, BNN Books), the USA (Indianapolis Business Journal, Petrolicious), Italy (Picame), Russia, Argentina, and France (Étapes, Fubiz, L'Argus).